On Jul 2, 2024 members of our Buzz Team had the pleasure of attending the “Community – Welcome To The Neighborhood Of Effective Communication” conference, hosted by PRos & COMMS Ltd. Their motto, “communication is central to the foundation of building anything you can dream of,” perfectly captured the essence of the event.
The conference aimed to bring together communication professionals and enthusiasts in Trinidad and Tobago to form a powerful network. It offered a lineup of engaging speakers and topics, focusing on communication, community building, and personal branding.
Utilizing Apt & Effective Language:
L. Anthony Watkins’ presentation on the “Psychology Of Communication” emphasized the power of language and the need to consider the historical and emotional weight behind words. He emphasized understanding the root of words and using them thoughtfully, highlighting the power of language to impact others and that as communicators we have to be aware of what concerns others.
The session “Protocol Under Fire” by Sheyna Weston and Keisha Rockford-Herbert highlighted the role of respect and the importance of knowing and following established guidelines in professional settings. All communication professionals should be familiar with protocol as it establishes order in chaotic situations.
Crafting Your Communication Style:
Tisha C Jack and Leisel Douglas’ fireside chat “Events As A Strategy?” discussed the use of events as communication tools. Events are about creating touchpoints to create connections. They advised considering the five senses to create a memorable experience and aligning the event format with the intended messaging.
Wendell Constantine, a broadcast media and communications strategist, shared valuable insights during his “Hosting” fireside chat. He emphasized professionalism, preparation, and adapting to the specific event’s tone and audience. Learning to read the room is an invaluable skill and being able to change course thanks to advanced preparations can ensure that the free flow of communication is never stagnated.
Sadé Powell’s presentation on personal branding “Style Staples With Sadé” stressed and showcased the power of style in communicating your unique essence. The importance of communicating through fashion was linked style to self-perception, branding, and confidence. Powell truly had us questioning ourselves. Why take the mediocre route when you can be exceptional?
Content Creation for Success:
Kyle Hernandez, a content creator, encouraged participants to embrace finding their voice and sharing their stories through content creation. He highlighted the power of video content and storytelling in building trust and brand loyalty.
Overall Impressions:
The “Community” conference was a treasure trove of practical takeaways and inspiring messages. It was clear that the organizers and conference speakers were passionate about effective communication, and their dedication shone through in the exceptional event.
Overall, the “Community” conference offered a wealth of knowledge on communication, community building, and personal branding. By following the advice from these sessions, attendees learned to strengthen their communication skills, foster connections, and create a lasting impact.
Ready to Take Action?
Feeling motivated to up your communication game, especially for your e-commerce business? Here are some key takeaways to remember:
- Use Words Wisely: Be mindful of the history and weight behind the words you use, especially in product descriptions, promotions, policies, and when conversing with customers.
- Nurture Conversations Communication is a two-way street; fostering connections with customers is key (e-commerce platforms can help!).
- Build Your Brand: Embrace your unique brand voice to build strong and easily identifiable messaging on your e-commerce platform.
- Create Your Own Content: Don’t be afraid to share your story and product expertise through high-quality content on your online platforms.
- Engage The 5 Senses: Ensure that your content, regardless of whether it is written (verbal), visual (photos/videos), or auditory (videos) nature is not only engaging but is also communicating in your brand’s unique voice.
By combining the valuable communication skills learned at the “Community” conference with the power of e-commerce platforms, businesses can build a thriving online presence and connect with a global audience.
We’ll be looking forward to attending next year’s Community event!
